专业英语Day482丨管理完善的公司都重视管理团队

Many tasks in process manufacturing or in mass production new style can only be done if organized on a team basis.

流程生产和新式大规模生产方式的许多工作都只能靠团队运作的方式来完成。

But the most important team task in any business is the top management task.

但是在任何企业中，最重要的团队任务都是高层管理任务。

In scope, as well as in its requirements of skills, temperaments and kinds of work, it exceeds any one man's capacity.

高层管理任务无论在范围、技能要求、工作的性质和种类上，都超越了个人能力。

No matter what the textbooks and the organization charts say, well managed companies do not have a one-man “chief executive.”

无论教科书和组织图怎么说，管理完善的公司都没有单人“首席执行官”。

They have an executive team.

只有管理团队。

REFERENCE:task 工作process manufacturing 流程生产mass production 大规模生产方式new style 新式organize on a team basis 团队运作的方式business 企业top management 高层管理scope 范围as well as 和，以及requirement 要求skill 技能temperament 性质exceed 超越capacity 能力no matter what 无论如何textbook 教科书organization charts 组织图well managed 管理完善的chief executive 首席执行官executive team 管理团队

本文内容来源参考书籍《管理的实践》

The Practice of Management

Peter F. Drucker

* 本书为第一部从实际执行层面立论的管理学书籍，第一部兼顾管理现有企业和创新未来企业的著作

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如何提升企业形象的英文作文

内部建设：
1. Scientific enterprise concept is the soul of shaping a good corporate image
1 科学的企业理念，是塑造良好企业形象的灵魂
At present, the enterprise concept has become the most popular concept of well-known enterprises, and has quietly caused a revolution of enterprise management concept.In this case, many enterprises have formulated the slogan of the enterprise, reflecting the concept of the enterprise, showing the goals, mission, business concept and action standards of the enterprise, and encourage all employees to establish a good image of the enterprise through the slogan."Slogline" usually refers to the expression of corporate philosophy.Haier Groups "daily completion, sunny height", "defective products are waste products", Sanyo Refrigeration Co., Ltd. "create endless improvement", etc., all show the importance of spiritual concept in the enterprise.Practice has proved that cultivating and carrying forward the enterprise spirit is a very effective form to shape a good image of the enterprise, which can play an underestimated role in the development of the enterprise.Of course, the cultivation of enterprise spirit should not be single, but should be combined with the construction of modern enterprise system, the enterprise management objectives, and too fine ideological and political work, so as to make it become the spiritual driving force of enterprise development.
当前，企业理念已成为知名企业最深入人心的概念，已在悄悄地引起一场企业经营管理观念的革命。在这种情况下，许多企业都制定了本企业的口号，反映企业的理念，显示企业的目标、使命、经营观念和行动准则，并通过口号鼓励全体员工树立企业良好形象。“口号”通常所指企业理念的表现形式。海尔集团“日事日毕、日清日高”和“有缺陷的产品就是废品”、三洋制冷有限公司“创造无止境的改善”等，都说明精神理念在企业中的重要性。实践证明，培育和弘扬企业精神，是塑造企业良好形象的一种很有效的形式，对企业的发展能起到不可低估的作用。当然，培育企业精神不能单一化，要与现代企业制度建设、企业的经营管理目标，过细的思想政治工作结合起来，使其成为企业发展的精神动力。
2. Beautiful environmental image is the external performance of shaping a good corporate image
2 优美的环境形象，是塑造良好企业形象的外在表现
Enterprise environment represents the cultural quality of enterprise leaders and enterprise workers, marks the level of modern enterprise management, and affects the social image of the enterprise.
First, the enterprise environment is the most basic reflection of corporate culture.If the enterprise is the place where workers rely on to work and live, then there must be a suitable security facility for workers work and life, so that workers can work and live in a reasonable, safe and civilized way.
Second, building a beautiful enterprise environment and creating a sentimental working atmosphere is an important part of shaping the corporate image.The factory area, living area, office facilities, production workshop, products, site management, production services and so on are the window of the enterprise image.Therefore, each enterprise should carefully design the factory layout, strictly manage the factory environment and order, constantly improve the enterprise purification, greening, beautification level, efforts to create a beautiful and elegant enterprise culture environment, management in the construction of enterprise culture, edify the worker sentiment, improve the social visibility of the enterprise, for the enterprise.
企业环境代表着企业领导和企业职工的文化素质，标志着现代企业经营管理水平，影响着企业的社会形象。
第一，企业环境是企业文化最基本的反映。如果说企业是职工赖以劳动和生活的地方，那么，就要有一个适合职工劳动和生活的保障设施，使职工能够合理地、安全地、文明地进行劳动和生活。
第二，建设优美的企业环境，营造富有情意的工作氛围是塑造企业形象的重要组成部分。企业的厂区、生活区、办公设施、生产车间、产品、现场管理、生产服务等都是企业形象的窗口。因此，每个企业要精心设计厂区的布局，严格管理厂区的环境和秩序，不断提高企业的净化、绿化、美化水平，努力创造优美高雅的企业文化环境，寓管理于企业文化建设之中，陶冶职工情操，提高企业的社会知名度，为企业增光添彩。
3. High-quality product image is the primary task of shaping a good corporate image
3 优质的产品形象，是塑造良好企业形象的首要任务
Product image is the comprehensive embodiment and epitome of the corporate image.In the modern enterprise system, the enterprise grasps its own destiny, self-survival, self-development.And the way out for survival and development.It often depends on the social benefits of the enterprises products.First of all, in order to provide high-quality product image, enterprises should regard quality as the life of the enterprise.The quality of products is not only an economic problem, but also a political problem related to the enterprise reputation and social development and progress, which is the most direct reflection of the corporate culture.Pay attention to the product image, can drive the synchronous improvement of other images.To grasp the product image into the quality management system, to form a good atmosphere that everyone attaches importance to quality and controls quality strictly in the cadres and workers.Secondly, we should seek survival in the competition, create a famous brand, enhance the visibility of the enterprise, and create the best benefit of the enterprise.In the market economy, with the gradual formation of a unified, open, competitive and orderly national large market, enterprises must consciously expand their visibility and strengthen the market competition.More fine products, so that the product in the market to form their own cultural advantages.At the same time, to strengthen the external publicity of products, full of personality publicity is an important means to shape the corporate image.Liaoning Food Group Company put forward "everything for delicious food, nutrition and health", as the companys foregone conclusion, is a high summary of the enterprise characteristic products of pasture students, but also has a very good extension and sublimation.
产品形象是企业形象的综合体现和缩影。在现代企业制度中，企业自己掌握自己的命运，自谋生存，自求发展。而生存发展的出路。则往往取决于企业的产品所带来的社会效益的好坏。首先，企业要提供优质产品形象，就要把质量视为企业的生命。产品的好坏不仅是经济问题，而且是关系到企业声誉、社会发展进步的政治问题，是企业文化最直接的反映。抓好产品形象这个重点，就能带动其他形象的同步提高。要把抓产品形象渗透到质量管理体系当中去，在干部职工中形成人人重视质量，个个严把质量关的良好风气。其次，要在竞争中求生存，创名牌，增强企业的知名度，创造出企业最佳效益。在市场经济中，随着统一、开放、竞争、有序的全国大市场的逐步形成，企业必须自觉地扩大自己的知名度，强化市场竞争。多出精品，使产品在市场中形成自身的文化优势。同时，要加强产品的对外宣传，富于个性的宣传是塑造企业形象的重要手段。辽宁省食品集团公司提出“一切为了美味、营养和健康”，作为公司的定语，是对企业特性产品牧场生的高度概括，又具有很好的引申和升华。
4. Honest leadership image is the key to shaping a good corporate image
4 清正的领导形象，是塑造良好企业形象的关键
The leading role of enterprise leaders in the enterprise and their own demonstration ability is the concrete embodiment of the leadership image, but also the key to shaping a good corporate image.First of all, the style of enterprise leadership, is an important symbol of the corporate image.What kind of leader he has, what kind of corporate culture and corporate image he has.Therefore, the enterprise leading cadres to constantly improve their own quality, not only to become practical, proficient in business and technology, good at management, innovative managers, but also to become honest, strict with discipline, with the spirit of dedication leader.Secondly, it is necessary to improve the understanding of enterprise leaders of enterprise culture, and become the understanding of the construction of enterprise culture.First, enterprise leaders should shape themselves into entrepreneurs with high-quality cultural quality and modern management concept, and adapt to the needs of the market economy, so that enterprises can stand in an invincible position in the competition.Second, we should grasp the direction and basic principles of corporate culture, broaden the horizon on the basis of learning, learning from excellent enterprise experience, and make continuous innovation.
企业领导在企业中的主导作用和自身示范能力是领导形象的具体体现，也是塑造良好企业形象的关键。首先，企业领导的作风，是企业形象的重要标志。有什么样的领导者，就有什么样的企业文化和企业形象。因此，企业领导干部要不断提高自身素质，既要成为真抓实干，精通业务与技术、善于经营、勇于创新的管理者，也要成为廉洁奉公、严于律己，具有献身精神的带头人。其次，要提高企业领导对企业文化的认识程度，成为企业文化建设的明白人。一是企业领导要将自己塑造成具有高品位的文化素养和现代管理观念的企业家，适应市场经济的需要，使企业在竞争中立于不败之地。二是要把握好企业文化的方向和基本原则，在学习、借鉴优秀企业经验的基础上，拓宽视野、不断创新。
5 Dedicated employee image is an important basis for shaping a good corporate image
5 敬业的职工形象，是塑造良好企业形象的重要基础
The overall image of the employees is the specific performance of the internal quality, the ideal, moral, cultural and disciplined "four" new people as an important part of corporate culture construction, love, love, respect for knowledge and talent and equality, unity, harmony, mutual assistance to enhance the cohesion and centripetal force, win good social image and reputation with good spirit.
Adhere to the principle of "people-oriented", so that the enterprise culture construction to improve the quality of all staff, mobilize the enthusiasm of all staff service.Luxury decoration, abundant financial resources, and can not solve the problem of enterprise development, its key or people.Start staff to participate in the practice of corporate culture, should do "three meet", namely meet the needs of employees to participate in democratic management, meet the needs of employees eager to become, meet the needs of employees material cultural life, to adapt to workers realize personal value and material and spiritual needs, create a good cultural atmosphere to adapt to the development of the enterprise.Enterprises should lose no time to adopt the form of post training, technical competition, off-production rotation training and party school and political school learning, training staff from politics, technology and business, and further improve the training network and assessment management methods with basic education, technical grade education and academic education as the main content.At the same time, to carry out all kinds of entertainment activities beneficial to the physical and mental health of the workers, to achieve the purpose of education and fun, and strive to create a good thought to meet the needs of the market economy, strict discipline, strong business, hard style of the workers.
职工的整体形象是企业内在素质的具体表现，把培养有理想、有道德、有文化、有纪律的“四有”新人作为企业文化建设的重要内容：培养职工干一行、爱一行、钻一行、精一行的爱岗敬业精神；树立尊重知识、尊重人才的观念；创造一种有利于各类人才脱颖而出的环境和平等、团结、和谐、互助的人际关系，从而增强企业的凝聚力、向心力，以职工良好的精神风貌，赢得企业良好的社会形象和声誉。
坚持“以人为本”的原则，使企业文化建设为提高全员素质，调动全员积极性服务。豪华的装修，雄厚的财力，并不能解决企业发展问题，其关键还是人。发动职工全员参与企业文化的实践，应做到“三个满足”，即满足员工参与民主管理的需要，满足员工渴望成才的需要，满足员工物质文化生活的需要，以此适应职工实现个人价值和物质、精神需要的意向，创造一种适应企业发展的良好文化氛围。企业要不失时机地采用岗位练兵、技术竞赛、脱产轮训和党校、政校学习等形式，从政治、技术、业务上培训职工，进一步健全以基础教育、技术等级教育、学历教育为主要内容的全员培训网络和考核管理办法。同时，要开展各种有益于职工身心健康的娱乐活动，达到寓教于乐的目的，努力造就一支适应市场经济需要的思想好、纪律严、业务强、作风硬的职工队伍。
外部建设：
1. Participate in public welfare activities to enhance your image
1.参加公益活动提升形象
Enterprises to establish a good image, in addition to start from the internal, improve the quality of products and services, improve the quality of employees, standardize the internal system of the enterprise and culture, but also should make some external efforts.Participating in public welfare activities is an effective way to establish a good corporate image.
企业树立良好的形象，除了要从内部做起，提升产品服务质量，提升员工素质，规范企业内部制度和文化以外，还应该做一些外部的努力。参加公益活动是树立良好企业形象的有效方法。
2. Use the network to publicize enterprises
2. 利用网络宣传企业
Corporate image should not only be shaped, but also need to be promoted.In todays rapid development of the Internet, the low cost and fast effect of the network promotion has undoubtedly become the most favored way for enterprises.In order to improve the corporate image through the network, it is necessary to use a variety of marketing methods to do multi-directional network promotion, otherwise the users with huge and scattered Internet will lose a lot of intended customers because the information coverage is not wide enough.
企业形象不仅要塑造，还需要宣传推广。在互联网高速发展的今天，成本低，见效快的网络推广无疑成为企业最青睐的方式。要通过网络提升企业形象，就得运用多种营销方式做多方位的网络推广，不然无法网罗互联网庞大而分散的用户，会因为信息的覆盖面不够广而失去很多意向客户。